“We have strong confidence in the new look of the program now as the new program site has recorded a 150% increase in sign-up rate and a 90% increase in time spent on the site. This is the first key milestone and we hope to achieve a much better user experience and simplification through continuous optimization moving forward ”.
Leonard Chang – Regional Affiliate Marketing Lead, ZALORA.
CHALLENGE
CapitaMalls Asia Limited is one of the largest shopping mall developers in Asia. It has interests in and manages a pan-Asian portfolio of 104 shopping malls across 53 cities in Singapore, China, Malaysia, Japan and India.
In its first venture into the mobile app space, it wanted to attract shoppers to its malls during the year end festive season to consolidate their shopping at these malls.
APPROACH
We created a trendy Christmas iPhone Mobile App which is the ideal shopping assistant to help Users curate special deals and offers, many of them facilitated by celebrity bloggers; set up a Christmas Wishlist, share it with friends and plan their shopping trips to the malls efficiently.
EXPERTISE
- Digital Strategy
- User Research
- User experience design (UX)
- Site information architecture
- Mobile App design & development
