CHALLENGE
PPG Master Paint is an architectural coating brand owned by the global architectural coating company PPG, committed to providing Chinese users with technological and environmentally friendly products.
PPG's old website has a confusing website structure and outdated visual design and layout, making it inconsistent with its high-end brand positioning and unable to meet the needs of current users who visited the website.
APPROACH
Bray Leino Splash performed a comprehensive analysis of competing websites, developed an understanding of the characteristics and advantages of PPG's products, and matched the product advantages to user needs.
In terms of visual design, the new website design is fashionable and modern to meet the aesthetic needs of younger customers. In terms of content, we created several sections: color trend, online color library paint effects, and home painting inspiration, etc., to enable customers to quickly find the color they like, browse the color wall paint renderings, and get primary/secondary color paint recommendations. It is not only a paint product website, but also a guide for home spatial painting.
The website is developed using the Kentico CMS system, and PPG can update and manage the content of the website in real time through the CMS. Bray Leino Splash has extensive experience in the development of Kentico CMS system and is an official Kentico certified partner.
EXPERTISE
- Website design & revamp
- Site information architecture
- User experience design
- Visual design
- Responsive web design
- External data integration
- Baidu map integration
- Search engine optimization
- Kentico CMS
RESULTS
With the improved UX and online tools, the website bounce rate was consistently below 50%.
The website was awarded Kentico's top ten website of the month after launch.
