Make a website more user-friendly by making it user-centric and to enable users to find what they want easily


Medtronic Neuromodulation did not have an existing website and were dependent on the global English site to communicate to local customers.

Unfortunately, the global website has a lot of information and deep navigation levels, making it difficult for users to find what they are looking for.



We proposed to develop a new responsive website from scratch with the objective of:

  • Enabling users to find out more about the brand, therapies and products.
  • Enabling users to locate hospitals in China that offer Medtronic therapies.
  • We distilled the content from the global site, localized the content and developed a new information architecture by adopting a user-centric approach.
  • The responsive website was developed on .NET platform supported by a customized CMS.



  • Digital Strategy
  • Website design
  • Responsive website front end coding
  • Website development
  • User experience design (UX)
  • Site information architecture
  • .NET CMS
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