Challenge
DTZ is a global leader in commercial property services. Splash was tasked to leverage the digital media to elevate DTZ's branding in China and to raise the awareness of DTZ's property management, research and other property services.
Approach
We developed a dedicated website equipped with comprehensive search functions to enable users to search for properties, research reports and real estate professionals.
With increasing mobile internet usage in China, we adopted a responsive website design to provide the best user experience (UX) on different platforms.
We also incorporated Search Engine Optimization (SEO) best practices to ensure that the website will list well in organic search results on Baidu.
The website was developed on Microsoft .NET platform with a bespoke content management system (CMS).
Expertise
- Digital Strategy
- Website design
- Website development
- User experience design (UX)
- Site information architecture
- Responsive website front-end coding
- .NET CMS development
- Search Engine Optimization (SEO)
Results
Within the first 3 months of launch, the website garnered close to 10,000 visits with high average time-on-site of more than 5 minutes and low bounce rate of 20%.
In addition, most brand keywords have achieved top 5 positions in the organic search results.
