Challenge
Founded in 1954 in America, Burger King is the second largest fast food hamburger chain in the world. As Burger King is a late entrant into China, it needs to elevate its brand awareness in this highly competitive market to attract job applicants.
Approach
To support Burger King’s recruitment effort in China, Splash has developed a recruitment website with interactive content and video to engage potential applicants and enable the applicants to submit their resumes online.
In addition to the website, we have produced a series of print advertisements and materials for recruitment event at university campuses across China.
Expertise
- Digital Strategy
- Website design
- Website development
- User experience design (UX)
- Site information architecture
- Visual design
- Video animation
